AI search and GEO playbooks by industry
OnyxRank runs different plays for different verticals. The buyer prompt set in B2B SaaS does not look like the buyer prompt set in legal or healthcare. The citation drivers in ecommerce are not the citation drivers in finance. 30 dedicated playbooks below — each one written from real client engagements, not generic vertical templates.
Why GEO is industry-specific
Generative engines weight citation sources differently per query intent. A query like "best CRM for early-stage SaaS" pulls heavily from G2, Capterra, and high-authority comparison pages. A query like "is ozempic covered by insurance" pulls from .gov, .edu, and medically reviewed publisher content. Two completely different citation ecosystems, two completely different plays.
Most GEO platforms ignore this and ship one universal optimization checklist. We do the opposite — every retainer starts with a vertical-specific citation audit: which publishers, directories, comparison sites, and government or academic sources currently dominate citations for your buyer prompts, and which entities, schema patterns, and content formats those citations cluster around.
The pages below are the public layer of that work. Each one names the dominant citation sources, the recurring buyer prompts, and the structural moves that earn citations in that vertical. If your industry isn't listed yet, the Strategy Sprint covers your specific market in 12 weeks.
What's in each industry page
- Top buyer prompts. 8 to 15 real questions buyers in this vertical ask ChatGPT, Perplexity, and Google AI Mode before they shortlist vendors.
- Citation drivers. The 4 to 6 source categories that actually earn citations in this vertical, with the structural reasons each one wins.
- Top cited domains. The actual domains we see surfacing most often in AI Overviews and ChatGPT responses for this vertical's high-intent prompts.
- Typical engagement teaser. What a 90-day OnyxRank GEO engagement usually looks like for a company in this vertical — what we fix first, what compounds, and what the win condition looks like.
Browse 30 verticals
AI Tools and PlatformsAI tools and platforms search visibility. Win ChatGPT and Perplexity citations on best AI, model, and use case queries with category dominatB2B MarketplacesB2B marketplace AI search visibility. Win ChatGPT and Perplexity citations on sourcing, supplier, and platform queries with category specifiBeauty and Personal CareBeauty and personal care AI search visibility. Win ChatGPT and Perplexity citations on skin, hair, and ingredient queries with derm credibleConstruction and TradesConstruction and trades AI search visibility. Win ChatGPT and Perplexity citations on contractor, project, and trade queries with credibilitCPG and Consumer Packaged GoodsCPG and consumer packaged goods AI search visibility. Win ChatGPT and Perplexity citations on category, retail, and claim queries with groceCybersecurityCybersecurity AI search visibility. Win ChatGPT and Perplexity citations on EDR, SIEM, and threat queries with technical, analyst grade GEO.Developer ToolsDeveloper tools AI search visibility. Win ChatGPT and Perplexity citations on stack, language, and platform queries with documentation gradeDTC EcommerceDTC ecommerce AI search visibility. Get your brand cited in ChatGPT, Perplexity, and Claude on best of, gift, and product comparison queriesFintech and BankingFintech and banking AI search visibility. Win ChatGPT and Perplexity citations on best card, best account, and comparison queries with complFitness and GymsFitness and gyms AI search visibility. Win ChatGPT and Perplexity citations on workout, gym, and trainer queries with localized fitness GEO.Franchise OperationsFranchise operations AI search visibility. Win ChatGPT and Perplexity citations on concept, FDD, and territory queries with disclosure alignGLP-1 and Weight LossGLP-1 and weight loss AI search visibility. Win ChatGPT and Perplexity citations on access, cost, and provider queries with compliant medicaHealthtech and TelehealthHealthtech and telehealth AI search visibility. Earn ChatGPT and Perplexity citations on care, condition, and provider queries with complianHigher EducationHigher education AI search visibility. Win ChatGPT and Perplexity citations on program, ranking, and admissions queries with credible institInsuranceInsurance AI search visibility. Win ChatGPT and Perplexity citations on policy, carrier, and quote queries with compliant GEO across all majK-12 EdTechK-12 edtech AI search visibility. Win ChatGPT and Perplexity citations on classroom tool, curriculum, and district procurement queries with Legaltech and Legal ServicesLegaltech and legal services AI search visibility. Win ChatGPT and Perplexity citations on practice, software, and matter queries with complLocal ServicesLocal services AI search visibility for HVAC, plumbing, and trades. Win ChatGPT and Perplexity citations on emergency and project queries wiLuxury GoodsLuxury goods AI search visibility. Win ChatGPT and Perplexity citations on heritage, craftsmanship, and prestige queries with curated GEO stIndustrial and ManufacturingIndustrial and manufacturing AI search visibility. Win ChatGPT and Perplexity citations on supplier, capability, and certification queries wMedia and PublishingMedia and publishing AI search visibility. Win ChatGPT and Perplexity citations on topic authority and source queries with attribution focusNonprofits and FoundationsNonprofits and foundations AI search visibility. Win ChatGPT and Perplexity citations on cause, donation, and impact queries with credibilitPet Products and ServicesPet products and services AI search visibility. Win ChatGPT and Perplexity citations on food, health, and breed queries with vet credible GEPharma and Life SciencesPharma and life sciences AI search visibility. Win ChatGPT and Perplexity citations on therapy, mechanism, and clinical queries with compliaReal EstateReal estate AI search visibility. Earn ChatGPT and Perplexity citations on neighborhood, agent, and proptech queries with location specific Recruiting and StaffingRecruiting and staffing AI search visibility. Win ChatGPT and Perplexity citations on agency, specialty, and talent queries with credibilityRestaurants and HospitalityRestaurants and hospitality AI search visibility. Win ChatGPT and Perplexity citations on dining, concept, and experience queries with localSaaS / B2B SoftwareAI search visibility for SaaS and B2B software. Win ChatGPT, Perplexity, and Claude citations on category, alternative, and comparison queriTravel and HospitalityTravel and hospitality AI search visibility. Win ChatGPT and Perplexity citations on destination, hotel, and itinerary queries with editoriaWellness and SupplementsWellness and supplements AI search visibility. Win ChatGPT and Perplexity citations on ingredient, condition, and brand queries with evidenc
Don't see your vertical?
The list above is what we have currently published. We run engagements across roughly 40 industries; the public pages lag what the team actually delivers. If your category is missing, two next steps: (1) book a free audit and we will produce a one-off vertical citation map for your business, or (2) book the Strategy Sprint for a full 12-week plan keyed to your specific market.
Free audit Strategy Sprint ($597)
Related hubs
Pair the industry view with our buyer questions hub (50 answered questions buyers ask before hiring), competitor comparisons (OnyxRank vs the agencies and platforms in your shortlist), or the worldwide local SEO hub if your business has a geographic footprint.