SEO Case Studies

Representative OnyxRank outcomes show how technical corrections, authority building, and content systems compound into measurable organic growth. Each case study documents the challenge, our approach, and the business impact.

Volta Commerce

Ecommerce · 6-Month Engagement

Challenge

Ecommerce brand with 12,000 organic visitors per month stuck behind weak internal linking, thin category content, and missing schema markup. Paid ads were the primary channel but customer acquisition cost was rising quarter over quarter.

What We Did

Technical audit revealed 847 pages with missing meta descriptions and 23 orphaned collection pages. We rebuilt collection-page architecture with proper H1 hierarchy and schema. Created 45 category-cluster articles targeting non-branded commercial keywords. Implemented ProductCollection and FAQ schema across all collection pages.

Results

340%

Organic traffic increase

12K → 52K

Monthly organic visitors

8% → 31%

Organic revenue share

73%

Lower CAC vs paid

Timeline

Month 1: Technical fixes and architecture rebuild. Month 2-3: Content production at scale. Month 4-6: Compounding growth and optimization passes.

Bridgepoint Legal

Legal Services · 3-Month Engagement

Challenge

Mid-size law firm ranking on page 4 for their primary practice area keyword. Competitors had stronger E-E-A-T signals and deeper topical coverage. The firm had no blog, no author entities, and outdated service pages.

What We Did

Rebuilt service pages around search intent with proper heading hierarchy and FAQ schema. Created author entity pages for 4 partners with Person schema and linked credential profiles. Published 18 supporting articles building topical depth around the practice area. Secured 6 brand mentions in legal industry publications.

Results

Top 3

Primary keyword ranking

New first-page positions

280%

Consultation requests increase

Timeline

Month 1: Service page rewrites and author entities. Month 2: Content cluster launch. Month 3: Authority signals and brand mentions.

Meridian SaaS

B2B SaaS · 6-Month Engagement

Challenge

B2B SaaS company with strong product but zero organic presence. All leads came from paid channels at increasing costs. No blog, no content strategy, no technical SEO foundation.

What We Did

Built technical foundation including schema, sitemap, and Core Web Vitals optimization. Designed multiple topical authority clusters around core use cases, launched a steady editorial program for commercial and informational demand, and implemented GEO optimization for AI Overview visibility.