Top 3
Primary Keyword Ranking
A 3 months legal services engagement with Bridgepoint Legal.
About
Bridgepoint Legal
A legal services business that engaged OnyxRank for a 3 months retainer focused on technical SEO, topical authority, and revenue attribution.
The Challenge
Where they started
Mid-size law firm ranking on page 4 for their primary practice area keyword. Competitors had stronger E-E-A-T signals and deeper topical coverage. The firm had no blog, no author entities, and outdated service pages that read like 2018 brochures.
The Strategy
What we did
Rebuilt service pages around search intent with proper heading hierarchy and FAQ schema. Created author entity pages for 4 partners with Person schema and linked credential profiles to bar associations, law school faculty pages, and legal publications. Published 18 supporting articles building topical depth around the practice area. Secured 6 brand mentions in legal industry publications.
The Results
What the work produced
Primary practice area keyword moved from page 4 to top 3 in 90 days. 12 new first-page rankings across supporting commercial queries. Consultation request volume increased 280%. Partner-named search volume grew threefold as author entities took hold.
Future Growth
What's next
Phase 2 expanded to a state-by-state programmatic location architecture and a partner-led video content program for YouTube and embedded VideoObject schema.
Want this for your business?
Every engagement starts with a free audit. We tell you what is broken, what to fix first, and whether SEO is even the right channel for you.