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B2B SaaS · 6 months

0 → 18K

Monthly Organic Visitors

A 6 months b2b saas engagement with Meridian SaaS.

47
First-page keywords
#2
Lead source in 6 months
3.2x
Higher conversion vs paid

Meridian SaaS

A b2b saas business that engaged OnyxRank for a 6 months retainer focused on technical SEO, topical authority, and revenue attribution.

Where they started

B2B SaaS company with strong product but zero organic presence. All leads came from paid channels at increasing costs. No blog, no content strategy, no technical SEO foundation. The CFO was actively questioning marketing efficiency.

What we did

Built technical foundation including schema, sitemap, and Core Web Vitals optimization. Designed multiple topical authority clusters around core use cases, launched a steady editorial program for commercial and informational demand, and implemented GEO optimization for AI Overview visibility. Built integration pages for the top 12 tools the product connects with.

What the work produced

Organic traffic went from zero to 18,000 monthly visitors in six months. 47 first-page keyword rankings. SEO became the #2 lead source behind paid search but ahead of paid social. Conversion rate from organic ran 3.2x higher than paid traffic.

What's next

Phase 2 expanded to programmatic comparison pages targeting all major competitors and a Reddit authority program to capture early-funnel buyer research.

“Six months earlier we had zero plan for organic. OnyxRank turned it into our second largest pipeline source, with conversion rates that made finance stop questioning marketing spend. The revenue attribution reporting is what made it real for the rest of the leadership team.”
P
Priya Suresh
VP of Marketing, Meridian SaaS

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