OnyxRank vs Frase: Which Is Better for GEO + Traditional SEO in 2026?
Frase is an AI content brief and SERP analysis tool; OnyxRank ships the end-to-end content engine plus AI search visibility tracking.
TL;DR
| Dimension | OnyxRank | Frase |
|---|---|---|
| Type | Managed agency, retainer | SaaS tool, self-serve |
| Starting price | $2,997/mo (Growth retainer) | $15/mo (Solo plan) |
| Brief creation | Included, custom per article | AI-generated brief templates |
| Article writing and editing | Done for you with senior editor | AI drafts plus your editor |
| GEO and AI Overview tracking | Built-in | Not in scope |
| Strategy and reporting | Quarterly + monthly | In-app metrics only |
Pricing
OnyxRank starts at $2,997/mo for the Growth retainer (8 articles, 100 keywords, technical SEO, GEO program, monthly reporting). Pro is $5,997/mo and Enterprise is $14,997/mo. Strategy Sprint is a one-off $597 engagement for teams that want a deep audit without a retainer.
Frase is a ai content brief tool priced from $15/mo ($15 to $115/mo SaaS). It is software, not a team, and it does not produce articles or run outreach campaigns for you.
Features head-to-head
| Capability | OnyxRank | Frase |
|---|---|---|
| AI brief generation | Custom briefs with target entities and E-E-A-T architecture | Auto-generated outline from SERP |
| Article generation | Human-edited with named bylines | AI-first draft you edit |
| Content scoring | Editorial QA against rubric | Topic Score (in-app) |
| Schema and metadata | Included on every piece | Manual |
| Citation tracking | Multi-engine LLM baseline + delta | Not built for it |
Ideal user
Frase is the right pick if you fit this profile: A solo content marketer or freelancer who needs faster brief creation.
OnyxRank is the right pick if you want the strategy, content production, technical SEO execution, GEO work, and revenue-attributed reporting delivered as a single managed engagement. We work best with B2B SaaS, ecommerce brands past initial PMF, professional services, and enterprise teams that need execution capacity.
Verdict
Frase solves a tool problem; OnyxRank solves an outcome problem. If you already have a senior in-house SEO team, Frase can amplify them. If you want SEO + GEO outcomes shipped end-to-end without staffing the function in-house, OnyxRank is the better fit.
Most clients land on a hybrid: they keep one or two best-of-breed tools in-house (Ahrefs, Search Console, Surfer) and hire OnyxRank to operate the program around them.
FAQs
Is OnyxRank an alternative to Frase?
Frase replaces the brief and SERP-research step of writing one article. OnyxRank replaces the entire content function, briefs, writers, editors, publication, schema, and reporting. They solve different problems at different price points.
Do you use Frase inside OnyxRank?
We pick the brief tool that fits the engagement. Frase is one of several we run alongside our own systems.
What does the OnyxRank Growth plan include vs a Frase subscription?
Growth is $2,997/mo and includes 8 articles per month produced and published for you, plus technical SEO, GEO work, and reporting. A Frase subscription only gives you the brief-generation software at $15 to $115 per month.
Can I start with Frase and add OnyxRank later?
Yes, that is a common path. Many of our retainer clients started with a brief tool, hit scale or quality limits, and brought us in to operate the full engine.
More comparisons: OnyxRank vs SurferSEO · OnyxRank vs Clearscope · OnyxRank vs MarketMuse · OnyxRank vs NeuronWriter · OnyxRank vs Ahrefs · OnyxRank vs Semrush